Today, when an executive steps onto the stage at the Steve Jobs Theater, the letters behind them are almost certainly a version of the family:
Apple primarily uses its custom-designed font family for Keynote presentations, specifically utilizing variants like SF Pro Display and SF Pro Text . The Core Font: San Francisco (SF)
After conducting extensive research and analyzing various sources, it appears that Apple uses a custom version of the San Francisco font in their keynote presentations. San Francisco is a sans-serif font designed by Apple in 2014, specifically for use on their devices and marketing materials. The font was created to provide a clean, legible, and consistent visual identity across all Apple platforms. what font does apple use in their keynote presentations
If you’re trying to , I can help you with: Finding the exact background color hex codes Apple uses.
Apple often uses a range of weights—from Ultra Light to Black—to create visual hierarchy on a single slide. The Supporting Cast: SF Pro Rounded and Compact Today, when an executive steps onto the stage
A serif font used in more editorial, reading-based contexts. How to Get the "Apple Look" for Your Presentations
Apple uses the San Francisco family (SF Pro / SF Display / SF Text) for Keynote slides since around 2016–2017. Historically they used Myriad (2002–2017) and before that Apple Garamond and Helvetica/Helvetica Neue in system/UI contexts. The font was created to provide a clean,
If you watch keynotes from Steve Jobs (iPhone 1, MacBook Air envelope) or early Tim Cook (iPhone 5, iPhone 6), the font was (usually Light or Ultralight for headlines, Regular for text).
Apple’s San Francisco font is proprietary and licensed exclusively for developing software on Apple platforms. If you are creating a presentation on Windows, you cannot legally download SF Pro for commercial use. Instead, you can use these highly accurate, free alternatives:
For nearly two decades, Apple's corporate face was a custom variant of , known as Apple Garamond. As an elegant serif typeface, it conveyed a sense of history, craftsmanship, and intellectual seriousness, helping to distinguish Apple's creative and user-friendly machines from the utilitarian, business-focused computers of the era.
) was the corporate standard and used extensively in Steve Jobs' keynotes. 1984–2002: Apple Garamond