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, while historically dominant, is currently facing a major transition. Traditional broadcast networks are grappling with declining viewership across all age groups under 70, a trend that has continued for decades. In response to this "digital-first" reality, the industry is rapidly pivoting toward streaming. Japan's premium VOD market grew by 15% in 2025, reaching $7.2 billion as platforms like Netflix, U-Next, and Prime Video aggressively capture viewers with local content and live events.

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International streaming is forcing change. Japanese live-action dramas, once known for overacting and low budgets, are now competing with Korean K-Dramas. Alice in Borderland (Netflix) used Hollywood-level gore and pacing, proving Japan can do "prestige TV." , while historically dominant, is currently facing a

If you want to explore this topic further, let me know if you would like to focus on: The behind Japan's top media franchises Japan's premium VOD market grew by 15% in 2025, reaching $7

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The Japanese entertainment industry is a global powerhouse, valued at approximately as of 2025 [16]. It has surpassed major traditional sectors like steel and semiconductors in export value, ranking as the third-largest content market in the world [9, 15]. Core Entertainment Sectors