PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
Cinematography by Richard M. Nathan is functional yet effective, especially in capturing the confined spaces of the hotel and the auditorium, which adds to the claustrophobic feeling of being trapped in time.
If you wish to watch the movie legally in high quality:
The film, originally shot in Tamil, became a massive box office hit and critical darling. Because of its unique sci-fi concept, North Indian audiences heavily sought out the Hindi dub. Official digital rights for the Hindi dubbed version were picked up by networks like , expanding its reach via platforms like the Goldmines Play add-on subscription on Amazon Prime Video. What is Maanaadu (2021)?
: Unlike typical time loop films where only one person is aware of the cycle, Maanaadu features a "tug-of-war" between two characters who are both conscious of the repeating events, creating a high-stakes psychological and physical battle. Technical Excellence : maanaadu20211080pwebdlhindidubrajbetve
Praveen K.L. won immense praise for making a repetitive loop feel fresh and fast-paced.
“Enough to know that one good day is worth a thousand bad ones.”
And Abdul begins again—not a loop this time, but a choice: to remember, to honor, and to never waste a single second. Cinematography by Richard M
Below is a breakdown of the keyword into its core elements:
: The film's title and release year. Directed by Venkat Prabhu and starring Silambarasan (Simbu) and S. J. Suryah, the movie centers on a man stuck in a time loop who must prevent a political assassination. : High-definition video resolution (1920x1080 pixels).
Maanaadu was one of the most successful Indian films of 2021, praised for its innovative storytelling. While time loops are common in Hollywood (like Groundhog Day or Edge of Tomorrow ), Maanaadu successfully blended this high-concept sci-fi element with Indian political drama and commercial tropes. Key Plot Summary Because of its unique sci-fi concept, North Indian
To enjoy Maanaadu in the best quality and support the creators, it is always recommended to watch the film on official platforms.
While time loops are a staple of Western cinema—made famous by classics like Groundhog Day and modern thrillers like Edge of Tomorrow —the concept was entirely fresh to the vast majority of Indian theatergoers. Venkat Prabhu successfully adapted the sci-fi trope by anchoring it heavily in local political dynamics, religious tensions, and emotional stakes.
To help me tailor more insights for you, please let me know:
The psychological battle between the hero and the villain is world-class. If you are looking to watch this film, I can help you find: The official streaming links for your region.
: Specifies that this version includes a Hindi language audio track.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
